2024 ONLY and Approx. $27.6 Billion! Scrunchie Market Valuation
Trend alert: Scrunchie XXL – the queen of accessories this season
Fashion is coming full circle, and the scrunchie is back in a big way — XXL scrunchies with a satin structure and original patterns are an absolute must-have in 2025.
Popularity around the world
In 2024, the global scrunchie market was valued at approximately $27.6 billion, and is projected to grow to $35.6 billion by 2030, growing at an average annual rate of 4.3%. Satin versions, like our Yeah Bunny brand, account for nearly $11.8 billion.
What makes our scrunchies unique?
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Polish production – each wristband is made with love, in local sewing workshops.
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XXL size – perfect for eye-catching hairstyles and wrist styling—a jewelry accessory!
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Satin with original graphics – a unique material that fits into trends, but in our case it is unique and original.
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Pattern gallery – each pattern has a soul, and each scrunchie is a small work of art that girls from boutiques around the world (mainly the USA) adore and order in hundreds of packages.
Matcha Mood - Matcha mania is in full swing – for lovers of green ritual, style and taste.
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Midnight Magic - The mystery of navy blue meets the elegance of orange and yellow—a wrap for the night that never fades.
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Puppy Love - Adorable pugs and bulldogs on neutral beige – cuteness that goes with everything.
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Black Cat Charm - Black cats on beige - perfect for those who love feline independence and style.
Strawberry Kiss - Iconic strawberries on pink - summer sentiment on your hair and wrist.
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NYC Dream - New York in pale pink – a dream of the American dream, elegant and urban.
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Wild West - Cowboy boots, cacti, hats – a scrunchie for blondes with the soul of Texas and travelers at heart.
Autumn Whiskers - Fall season - cats among leaves and pumpkins, warm as a cup of tea.
Below are the previous collections of our brand (thousands of hairbands that flew to the USA, Tokyo and to cool girls like you!)
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Kiss!